Ready to see Taylor Swift live?
No, her 2023 tour hasn’t sold out already. In fact, tickets aren’t on sale yet. Yes, you can still try to score a seat.
She kicks off The Eras tour – her first since 2018, which promises to take audiences through a journey of “past and present” Swift canon – March 18 in Glendale, Arizona, at State Farm Stadium. The run includes stops in Las Vegas; Arlington, Texas; Atlanta; Philadelphia; Chicago; Los Angeles; Detroit; Tampa; Nashville; Seattle and East Rutherford, New Jersey, among other cities.
Now, let’s dig into a few tips for snagging those Swift tickets.
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Becoming a Ticketmaster ‘Verified Fan’ is your first step to scoring Taylor Swift tickets
Fans wanting tickets to Swift should register to become a Ticketmaster “verified fan” via ticketmaster.com by Nov. 9. Those who register for verification gain access to a pre-sale window later this month (more on that in a moment).
Placed in a waiting room on the verification page? That’s OK. Remember: A lot of people want tickets to these shows. Given the demand, you may need to wait in a “virtual” line to register.
This process helps Ticketmaster provide “the best opportunity to get more tickets into the hands of fans who want to attend the show and keep tickets away from bots. Registering for Verified Fan is the best way to ensure you have a chance to purchase tickets,” according to the website.
It doesn’t matter when a potential ticket-buyer registers for “Verified Fan,” as long it’s before 11:59 p.m. ET on Nov. 9, per the Ticketmaster website.
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Try your luck at these pre-sales
Those who register for a “Verified Fan” account should gain access to a Ticketmaster “TaylorSwiftTix” pre-sale that launches Nov. 15 at 11 a.m. ET.
Prior to 11 a.m., potential ticket buyers should visit ticketmaster.com for a few pre-purchase steps:
- Sign into your Ticketmaster account
- Ensure payment method is up-to-date
- Double-check the show date and purchase limits by clicking “more info” near the top of the page (on desktop).
No luck with this pre-sale? Don’t worry … yet. Ticket brokers and concert promoters typically designate an unspecified allotment to each pre-sale. At least two more chances for retail-priced tickets remain after the “TaylorSwiftTix” pre-sale closes.
A pre-sale window for Capital One cardholders opens at Nov. 15 at 3 p.m. ET. These ticket buyers can enter the pre-sale by verifying membership status via the last six digits of a Capitol One card, which also needs to be used during the purchasing process.
Both pre-sale windows close at 11 p.m. on Nov. 17.
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Still empty-handed? Give the general on-sale a shot
Those still without tickets can roll the dice during a general on-sale that launches Nov. 18 at 11 a.m. ET.
Standard ticket-buying practices apply to this window, including the login and payment tips listed above.
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Be aware of dynamic pricing
How much could it cost to see Swift? Tickets cost $49 to $449 before fees, with VIP packages ranging from $199 to $899.
But prices could fluctuate. The tour could adopt dynamic pricing for tickets, a polarizing algorithm-controlled strategy that adjusts cost in real-time based on demand – similar to hotel rooms or airline seats. The Ticketmaster site doesn’t say directly that the broker plans to adopt dynamic pricing for this show, but the page for Swift’s Nashville stop reads: “Ticket prices may fluctuate, based on demand, at any time.”
Contributing: Melissa Ruggieri, USA TODAY
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